Brace yourselves, peanut butter fans. National Peanut Butter Lovers Day is coming, and the Reese’s brand is going all in to launch new Reese’s Ultimate Peanut Butter Lovers Cups for a limited time only.
The company is also bringing back the fan-favorite product Reese’s Peanut Butter Lovers Cups for a double dose of peanut butter-flavored candy excitement.
“While launching a Reese’s Cup with absolutely no chocolate might come as a shock, we’re giving the truest peanut butter fans something to go wild about,” said Margo McIlvaine, Reese’s Brand Manager. “The frenzy that comes with changing an icon like the Reese’s Cup is real – but you can still enjoy the classic plus get more peanut butter flavor with a new option that’s every peanut butter lover’s dream!”
Reese’s Ultimate Peanut Butter Lovers Cups will be rolled out in standard (1.4oz, SRP $1.09), king size (2.8oz, SRP $1.79) and miniatures (9.3oz, SRP $4.09) at retailers nationwide beginning in early April 2021 for a limited time.
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